In this session, we discuss Smart Pricing Strategies In a Challenging Economy. Quick ways to analyze your options and make the best decisions with Caltech's marketing experts, Mary Abbazia and Tom Spitale. This talk will: *Help you decide when to yield to pressure to lower price - and when not to! *Provide you with a few tools to help you gain discipline in your pricing practices *Discuss best practices that protect your long-term value when lowering the price. Hosted by: Nate Crews Produced by: Tracylynne Williams
In this session, we discuss Smart Pricing Strategies In a Challenging Economy. Quick ways to analyze your options and make the best decisions with Caltech's marketing experts, Mary Abbazia and Tom Spitale.
This talk will:
*Help you decide when to yield to pressure to lower price - and when not to!
*Provide you with a few tools to help you gain discipline in your pricing practices
*Discuss best practices that protect your long-term value when lowering the price.
Hosted by: Nate Crews
Produced by: Tracylynne Williams