ELEVATED

Top Marketing Challenges Facing Strategic Marketers Today, with Guests Mary Abbazia and Tom Spitale

Episode Summary

In this exciting episode, Elevated features Caltech CTME Marketing Instructors, Mary Abbazia and Tom Spitale. Mary and Tom discuss 10 of the Most Pressing Questions Facing B2B Strategic Marketers Today, including: *How Do Traditional Businesses Keep Up With The New Digital Competition? *How Can Smart Companies Bet On the Future — And Win? *How Can Content Marketing Be Used To Build Customer Trust? Moderator: Dr. Nate Crews Producer: Tracylynne Williams

Episode Notes

In this exciting episode, Elevated features Caltech CTME Marketing Instructors, Mary Abbazia and Tom Spitale. Mary and Tom discuss 10 of the Most Pressing Questions Facing B2B Strategic Marketers Today, including:

*How Do Traditional Businesses Keep Up With The New Digital Competition?
*How Can Smart Companies Bet On the Future — And Win?
*How Can Content Marketing Be Used To Build Customer Trust?

Moderator: Dr. Nate Crews

Producer: Tracylynne Williams